Wordle-based creative

Wordle is a great tool for analysing text and surfacing keywords in a very visual way. I could imagine that it would be handy for creatives to run clients materials through to pull out messages and issues.

Wordle-influenced pension fund advert creative

However for some boring clients I’ve noticed that the Wordle cluster has been incorporated into the finished artwork. Its almost a given that the creatives palming off clients with shoddy work will now use Wordle as a crutch in their work.