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Jargon Watch: LUV-shaped recovery

In jargon watch on 7 November 2009 with View Comments

Sir Martin Sorrell reported that the quarterly results were part of an alphabet-soup debate on economic growth by talking about LUV-shaped economic growth. Sorrell considers that economic recovery will happen at different rates by geography. Europe is the L, pottering along for a good while yet. The U.S. is likely to gradually bounce back, hence the U and economic powerhouses like China climbing back the fastest, hence a V-shape.

Kudos to Financial Times: From Sorrell with Luv by Tim Bradshaw (October 31, 2009). Wadds points out that the concept came originally from this Reuters blog post.