Jargon Watch: Beautility

Tucker Viemeister in a post for Fast Company talking about the function of beauty or aesthetic appeal in product design talked about beautility: the utility value of something being beautiful.

Beautility is a new way of framing beauty, as something that serves a function, that elevates it to the bottom line. When things have a name and people can point at it, then it will be easier for them to appreciate the value.