Keeping it joined up

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One of the hardest things to do as your organisation gets larger is keeping everything joined up. A small event with Facebook reminded me of this.

facebook join it up

I got an advert for Facebook behavioural advertising vended against my profile as I responded to a comment on my profile status.

The copy of the ad, references more than 250 million active users, however having been accessing Facebook’s own published statistics for a number of presentations  recently I knew that it had already breached the 300 million mark: which would have made the advertising copy more compelling.