I’ve been doing a range of public presentations over the past year to a wide range of audiences from policemen and hoteliers to the digerati, so I thought I would share a selection of them with you.
Right after I got back from a few days R&R with a little networking on the side in Hong Kong, February saw me presenting on a couple of different topics over a few days in Cyprus to members of the tourist industry from hoteliers to car rental companies.
The first day I presented on Online Reputation Management providing a kind of basic guide to whet their appetite and get them asking the right questions about their organisations.
The second day I presented on the personalised web with some ideas to get them to think about their own offerings and online presence. I found this presentation more difficult to present because of the vastness of the area that I covered in terms of differentiation, net promoter index and product/service customisation as part of ‘normal’ consumer experiences now. Many of the example image are hyperlinked when you click on them. They worked earlier on in the year but I am not guaranteeing they will work now.
Soon after I arrived at Ruder Finn, I did a quick lunchtime presentation on ‘interesting stuff online’ for some of the PR people at Google. This was a kind of social media snack with a quick overview where I thought the web was moving, and how they affect communications; some where questions as the answers aren’t self-evident and then talked through campaigns I’d been involved in with key learnings or out-takes hit at high velocity and some interesting sites and services. Looking back on it now it feels longer than 7-8 months ago. If you are looking at this deck now slides 4 & 5 are the ones most worth looking at.
June saw me in the country with the Chartered Institute of Marketing. At their campus in Cookham, they had me present to their annual tutor conference on ‘planning for a digital future’. I tried to get out of my agency view and throw in some easy points of discussion in for them. See slides 10 & 18 for the sizzle in the steak as an former American colleague used to say.
Speaking at the Social Media in Business conference in October I covered Ruder Finn’s viewpoint around intent, which goes to the heart of why services like search and social networks have been successful; that consumer intent is a better indicator of online behaviour than traditional socio-economic indicators. This is partly due to the web, but also social changes over the past few decades such as the rise of a middle class in western Europe and a corresponding decline in working-class as manufacturing moved East with roles partly replaced by the knowledge economy. I am likely to be doing some blogging for SMiB in the coming year or so. Slide 6 is the key one in this presentation.
Finally, on a cold and bleak morning at the end of November I presented on social media to a group drawn from the not-for-profit sector about social media and the importance of programme measurement. This loses a bit of impact in Slideshare as it contains builds and fades on different slides, so download it if you want the full-on experience.
I hope that these prove to be of some use | interest. Feedback and comments welcome.