Whilst Sony Music benefits from the double present it has received this Christmas, the music industry must have some food for thought given the depth of deep-seated opposition to the cynical conveyor-belt pop that X-Factor and its ilk have provided. Simon Cowell will still be successful and financially secure, but others will should think twice before following his example.
This is on the back of reduced viewing figures and interest in reality media properties in general, a tougher 2010 meets media programmers and ‘creatives’. The one bright spot for the music industry was the that late discounting of the X-Factor backed single by Joe McElderry didn’t turn the customers away from the competition, so content isn’t a complete economic commodity yet.
One outcome all parties can be happy about is that homeless charity Shelter has benefited to the tune of £65,000 from the Rage Against The Machine track.