The way bloggers see us and an engineers perspective on storytelling

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I caught up with a couple of posts over the weekend that I wanted to share with you. First up Jessica Gottlieb was curious about what PR agencies do for their clients and the role that they play. Gottlieb is a US-based mother who blogs and is frequently targeted by a number of brands. What is obvious from this post is that transparency either isn’t happening or failing.

Advertising agencies and PR agencies frequently talk about storytelling, but I really like the way this anonymous Silicon Valley engineer applies an analytical rigor to the whys and wherefores of storytelling.

Archived from blog posts I wrote for PR Week