Apple – UK iPad page FAIL

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Apple (United Kingdom) – iPad page FAIL, originally uploaded by renaissancechambara.

I noticed this on the Apple UK site. I guess this is what happens when you have a tightly held global campaign going up against local needs.

In case you can’t read the image it says:

A magic and revolutionary product at an unbelievable price.

Below this in smaller type:

Wi-Fi models shipping in late March.
3G models shipping in April.
UK pricing to be announced.

So what is unbelievable about a price that Apple has yet to announce? Attention to detail FAIL.