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Apple – UK iPad page FAIL

In branding on 28 February 2010 with 1 comment


Apple (United Kingdom) – iPad page FAIL, originally uploaded by renaissancechambara.

I noticed this on the Apple UK site. I guess this is what happens when you have a tightly held global campaign going up against local needs.

In case you can’t read the image it says:

iPad
A magic and revolutionary product at an unbelievable price.

Below this in smaller type:

Wi-Fi models shipping in late March.
3G models shipping in April.
UK pricing to be announced.

So what is unbelievable about a price that Apple has yet to announce? Attention to detail FAIL.


1 Comment

[...] Apple – UK iPad page FAIL [...]

Posted by Cool stuff – March 1, 2010 — Danny Whatmough.com on 1 March 2010 @ 3pm

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