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Archive for February 2010

Intent-based methodologies

One of the things that most attracted me to working at Ruder Finn is the intent-based approach that we use to shape our thinking and execution of integrated campaigns. Here is a presentation that I gave at the SMiB conference last October on our intent-based approach, which is pretty self-evident if you have a quick [...]

Links of the day

P.E. Should Forget Financial Engineering – DealBook Blog – NYTimes.com O’Brien: Now would be a good time to panic over Valley’s future – SiliconValley.com Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010) « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Paperchase allegedly plagiarises independent artist and Twitter [...]

I saw this hazard sign on the window of Argos, but not sure what it means

Argos hazard sign, not sure what it means, originally uploaded by renaissancechambara. The mind boggles with this hazard pictogram. Possible answers in the comments box please.

Personal user experience of the internet in China

If you are like me you probably have some favourite platforms that you find useful for your online life. This is a list of what I found worked and didn’t work during my time in China. I thought that it would be handy to know, so that if you were visiting you could put surrogate [...]

Links of the day

Morning Buzz: Live From Google’s Major Step Into The Social Spotlight – interesting ideas building on some of the work that Bradley Horowitz did at Yahoo! but it is reliant on you having already been an extensive GMail | GTalk user. In reality, my platforms have been much more diffused, a kind of anthropological layering [...]

You know you’re a bit pipe when…

… you sell your call plans and SIMs from a vending machine. So it was with 3 Hong Kong who have a vending machine at the Wan Chai ferry terminal selling SIM cards and credits for both voice and data services.

Probably the coolest investment bank ad ever: BoA Merrill Lynch ad in the Wall Street Journal

BoA Merrill Lynch ad in the Wall Street Journal, originally uploaded by renaissancechambara. Merrill Lynch promoting its role in Disney’s acquisition of Marvel. It’s a classy advertisement. Not sure what a heroic effort equates to in M&A though. It’s a pity they didn’t implement it on their website as well as a campaign.

Spamming clever

I have an obsessive compulsive relationship with Flickr. It powers the images on this blog and acts as a kind of visual diary for me. It powers the communications that I have with some of my friends such as my former colleague Bronney Hui. So it was only a matter of time before it was [...]

Doraemon as a dodgy looking bun from the Japan Centre

Doraemon as a dodgy looking bun from the Japan Centre, originally uploaded by renaissancechambara. A for effort, C for execution.

Links of the day

Aardvark – Looks like a search engine, is a Q&A service a la Yahoo! Answers Sinatra Song Often Strikes Deadly Chord – NYTimes.com – My Way correlates with karaoke-related killings in the Philippines. Fascinating bit of newspaper anthropology Ansca – iPhone development tool. George Gilder: Why Antagonize China? – WSJ.com The Limited Edition Cheap T-Shirt, [...]

Throwing the intern out with the bath water: Daniel Brusilovsky

On Friday TechCrunch intern Daniel Brusilovsky was let go from the blog amid allegations of payola. We don’t know the full story on it as we haven’t heard the story from all sides. When I was a PR person during the dot.com boom in the UK, I had reputable experienced journalists make demands on me [...]

Links of the day

A severe breach of rules leaves Vodafone red faced and left to apologise on Twitter. – #Vodagate Yahoo’s Hidden Treasures Are in Asia Understanding Google Insights: You Can’t Estimate Traffic with It | Search Engine Journal Tweetedia: Make a Twitter widget and make money. 100% free. 5 things you need to know about Chinese New [...]

Thoughts and impressions from Shenzhen, China

Eight per cent growth creates a huge amount of activity. I saw building sites working around the clock and it gives you an idea of what Birmingham or Manchester must have been like during the height of the industrial revolution. The comparison to Victorian Britain also bears up in terms of the emergence of a [...]

Links of the day

Go Big, Get Your Employees on the Bus or Go Home – The Steve Rubel Lifestream Ari Herzog: McDonald’s and Coca-Cola Among Early Online Marketing Adopters Davos debrief: 10 more things I learned at the World Economic Forum – TIME.com Charting the Winners and Losers in Obama’s Science Budget | Wired Science | Wired.com Why [...]

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