Whilst I find the idea of watching the Big Brother reality television series repellent. A distasteful psychological experiment wrapped up as must-see TV, but they did get a really well-designed logo. It has morphed, adapted and changed; but I think that they kept the best to last. The floral arrangement aping a funeral wreath has a warmth and organic feel to it that the previous iterations didn’t have. It is such a strong piece of design that the current tube ads don’t even need to namecheck Big Brother.