I spent my formative years in agency life working with a senior colleague who loved champagne and fine wine – and a weakness for new shoes. Alcohol is often a good social lubricant when building relationships with influencers, but it is lethal when it is mixed with a journalist looking for a story.
Whilst Stanley McCrystal may appear has a footnote in the history of the war on terror for his championing of counterinsurgency warfare tactics in Afghanistan, his most prominent mark was made with a number of cases of BudLight Lime on a coach from Berlin to Paris.
This is where Rolling Stone journalist Michael Hastings got the juicy material for The Runaway General feature which nuked McCrystal’s career.
Contrary to what you may have been led to believe alcohol and public relations don’t mix.