Aljazeera placed this advertisement in The Independent to promote its English service. A minimalist headline, with careful copywriting and a carefully chosen picture made this a powerful attention-grabbing ad.
It takes you down countless different storylines that could explain the picture, which then makes you ponder on the truth, without the advert expressing an explicit political bias. It reflects the ambiguity of an unfinished story with tension left in it. It gives you the mental equivalent of itchy feet.