Jargon Watch: soccer Mom syndrome

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When a consumer goes in and picks up a Linux smartbook; assumes that the notebook format means that it is a Windows laptop, finds out that it won’t run their Windows software programme and returns it to the retailer. There isn’t anything wrong with the device, but with the consumer expectations, this is the type of scenario that  Jerone Young, Partner Engineer at Canonical described as the ‘soccer-mom syndrome‘.