#CIPRSM: Social media no nos – or how to be a digital supervillain

This is a presentation that I created as part of the summer of social media that the CIPR launched to improve and promote digital practices within the industry.

Good session with a mix of perspectives and attendees. Tellingly, I asked the group if they knew if their programmes complied with Consumer Protection from Unfair Trading Regulations 2008, virtually no one in the room could tell me if their programmes complied or not. The industry as a whole needs to get hotter on compliance if it is to be trusted in the online arena by clients.

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