The five Ps of innovation

Marketers and academics love acronyms like marketing mix model better known by the vernacular five Ps. One of Google’s talks is by Po Chi Wu from the Global Innovation Research Centre of PKU (Peking University).

In the presentation he highlights what the centre thinks is the key attributes for innovation:

  • Preparation
  • Patience
  • Persistence
  • Persuasion
  • Productivity