FM Conway logo – progress isn’t always good

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We’ve had some asphalting equipment in the side road near the office from FM Conway – the road maintenance people. The machinery had some mixed branding on it, what looked like an old logo and the new logo. The old logo probably did not cost a lot but I like it as it goes back through the company’s heritage. It’s simple, its easily replicable – you can even spray it on with with an aerosol paint can and a stencil.
Conway construction logo

The new branding, I am not so hot on. The circular motive is like a nod to the old logo, but it isn’t easy to reproduce in one colour and could be a logo for a company that did anything.
FM Conway