Making a word-of-mouth video is a breeze in Singapore

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Standard Chartered Bank wanted to get the Singaporean public to capture some of the excitement of the iPhone and put it around its brand and decided to use a new mobile banking application called Breeze as the vehicle to do this. So they came up with this viral film which was shot during the launch of the iPhone 4 device:

Pat Law has published the ins and outs of this viral video, providing a great case study, check it out at her Blankanvis blog.