101 for technology marketers by Steve Jobs

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This video is where Steve Jobs introduced the ‘Think Different‘ campaign (presumably to employees at Apple?). His outfit was is in transition (sandals, shorts and the black turtleneck). What I like however is the 101 on marketing that where he explains the importance and nature of good marketing to technology marketers.

The point is, most of the technology sector doesn’t even get this, let alone social media and conversations. Consider yourselves schooled.