renaissance chambara | Ged Carroll culture/design/digital/eastasia/ideas/insights/marketing/socialengineering

Rebirth of the music video | 音乐营销

In the early 1980s MTV shook up the music industry and you couldn’t have a hit without a blowout music video; Duran Duran built a career on them from Girls on Film to Wild Boys. If Kanye West’s Runaway stands out as a trumpet call for this video renaissance, then 2NE1′s Can’t Nobody takes it to the next level. I’d hate to think how much the Korean production company spent on this four-minute video. My favourite bit is their customised acid pink riot bus | water cannon at the 30-second mark.




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