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Archive for October 2010

Out and about: Frieze art fair, London

Frieze is the contemporary art world’s equivalent of a trade show like COMPUTEX, CeBIT or CES. For the consumer its a great opportunity to see artwork from new and established artists. I personally found the David Shrigley and Damien Hirst well merchandised but the ideas behind the pieces a bit tired, like as if they [...]

Links of the day

Ex warner music head wants £1 album prices – The Inquirer – interesting that it echoes Apple’s argument that price and accessiblity are key to combating piracy UK shrugs at broadband speeds – The Inquirer – interesting survey that raises as many questions as it does answers. Is it ignorance or apathy that the consumers [...]

Goodbye Benoît Mandelbrot

French mathe Benoît Mandelbrot had is obituary published in the New York Times today. Why do I care about a French mathematician? To be honest with you mostly because of the pretty patterns of his Mandelbroit sets which introduced the concept of fractals to popular culture. I remember lighting technicians in clubs in the early [...]

Planning word-of-mouth campaigns

Great presentation by Griffen Farley at BBH. How To Do Propagation Planning View more presentations from Griffin Farley.

The trouble with Yahoo!’s M&A scuttlebutt

General Looking at Yahoo! itself first of all you have a board that can’t or mostly likely won’t stand up to a strong but non-performing CEO in Carol Bartz. If you look at the likes of Hewlett-Packard and the trials that they went through getting rid of Fiorina and Hurd, combined with shareholders that won’t [...]

Links of the day

For Millennials, Brands May Be as Important as Religion, Ethnicity | Fast Company – wasn’t this the case for generation X and even boomers as well? Brett Easton Ellis built a writing career on documenting the brands of disaffected youth. Yuppies were status brand obsessives. William Gibson and Douglas Coupland fetishise brands or deliberately create [...]

An interesting video on consumer behaviour and the choices we make

Attitudes to choice vary enormously by culture. It has an impact on brand perception, perceived product differentiation and consumer behaviour:

Driving seat: techometr.com

Techometr.com is a free service that reminded me of a chimera of Apollo Research and Techmeme focused on US reporting of gadgets updated on a daily basis. It’s a handy way of getting a feel for the gadget mojo happening online. The site was created by Retrevo who provide product reviews, shopping for US audiences [...]

#JUMP Jump Conference notes

I managed to attend Econsultancy’s first Jump conference which put 1,600 agency and in-house marketers in Old Billingsgate for a day of presentations and open forum discussions on marketing from a holistic point of view rather than the usual silo-ed approach of digital, PR, TV advertising etc. The high density of iPhone-holding executives seemed to [...]

Links of the day

SCVNGR – interesting location based service solves some of the social engineering issues with Foursquare Focus on: Italy – PR Week – impressive how strong TV is in Italy in terms of advertising spend iPhone apps now more popular than major TV shows and sports broadcasts | VentureBeat – well some soap operas and sporting [...]

Good design and good business

Cool Hunting sat down with Mark Adams of shelving company Vitsœ to talk about how Dieter Rams design philosophy has helped them build a successful business. Dieter Rams’ Principles of Good Design from Cool Hunting on Vimeo.

In-game advertising: some thoughts

I got to start thinking about this post when I read about Microsoft closing down its in-game adverting business Massive. What makes a company turn its back on a sector that it spent 200 million USD getting into in the first place? Especially when a player like Electronic Arts has doubled down on in-game advertising [...]

You know you’ve made it when you are referenced in Sesame Street

Many people think that The Simpsons is the zeitgeist, but they’re wrong, its all about the ‘Street. Brought to you by Grover and the word ‘on’.

Links of the day

NSFW: Generation Whine – Why I’m Relieved not to be a Millennial – Paul Carr’s usual opinion as therapy Being Eric Schmidt (On Facebook) – yet more issues on the security of Facebook Social Search Commands for Everyday Use – Search Engine Watch (SEW) – nice keyword tips for Twitter Search, Youtube and SocialMention TNS [...]

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