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I like: Microsoft executive profile takeover

A really simple PR idea well executed. The executive profile pages of the Microsoft online press room was taken over with X-Box avatars as part of Microsoft’s drive to promote the Kinect controller; its response to Nintendo’s Wii-mote. I could see this idea extended into plush dolls or a limited edition of Kubrick-type figurines, however a bloody boardroom popularity contest may ensue (^_^).

Microsoft PressPass - Microsoft Executives get Kinected


2 Comments

[...] A really simple PR idea well executed. The executive profile pages of the Microsoft online press room was taken over with X-Box avatars as part of Microsoft’s drive to promote the Kinect controller; its response to Nintendo’s Wii-mote. I could see this idea extended into plush dolls or a limited edition of Kubrick-type figurines, however a bloody boardroom popularity contest may ensue. This is cross-posted from my personal blog. [...]

Posted by I like: Microsoft executive profile takeover - Dot Comms on 2 November 2010 @ 1pm

[...] This post was mentioned on Twitter by Ged Carroll キャロル ジェド, Justin Westcott. Justin Westcott said: Neat stuff from Microsoft to promote kinnect http://j.mp/9THdHw (microsoft is an Edelman client) [...]

Posted by Tweets that mention renaissance chambara | Ged Carroll - I like: Microsoft executive profile takeover -- Topsy.com on 3 November 2010 @ 4am



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