What’s next? (X) | 互联网 2011 (X)
2010 saw Twitter grow as a product and mature as a business as Dick Costolo took over as CEO. Their evolving site design and business model offers opportunities for agencies, with both above-the-line and below-the-line opportunities. Twitter has established itself as a great platform for brand engagement, even supplanting MySpace for music celebrities online interaction. All of this needs to be tempered by a more cautious view; if adoption patterns amongst mainstream audiences described by IPC Media’s MAGs (mates and girlfriends) research is anything to go by. Where agencies can profit is in areas such as:
- New backgrounds for the twitter redesign
- The evolving promoted tweets | advertising model requires media planning
- Twitter feeds require content
- Facebook’s increasing dominance in display advertising requires a counterweight in media buying plans and that isn’t likely to come from traditional display advert titans like Yahoo! or Aol
What’s next series of posts
Just media – drop the social
Augmented reality – use sparingly
Community management
Flight to quality content
Location – creative opportunities
Mobile: iPhone… for the time being
Social CRM
Facebook
Q&A opportunity… maybe
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