Cultural confusion
Back in 80s and the early 90s there was a time when logos were transformed and parodied. Desktop publishing tools and Photoshop opened up whole new areas of creativity and empowered satirists everywhere.
Stüssy did the linked back-to-back double-S logo as a riff on the iconic Chanel logo, market stalls had ‘adinuff’ t-shirts, Coca-Cola was subverted to promote Cocaine in clubbing circles and no self-respecting vegan was complete without a McMurder t-shirt.
I can’t help but wonder if the creators of this sign got hold of a humourous riff on the Starbucks logo, didn’t understand the full significance but did realise that it was close but not too close to Starbucks and went into business.
It’s funny but I am sure that there is a lesson in there for us all. Kudos to Shanghaist.