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Archive for December 2010

Links of the day | 在网上找到

NatMag Focuses On Customers By Hiring Insight Director | paidContent:UK – I can’t believe that they didn’t look at insights before? advertising on mobile phones isn’t innovation :: Influxinsights EBay Buys Mobile App Developer Critical Path Software | mocoNews Q&A with Nicholas Carr, author of ‘The Shallows: What the Internet Is Doing to Our Brains’ [...]

Paul Smith: business in Japan

I really like the way Paul Smith’s enthusiasm for Japan comes through in this video for UKTI about exporting to Japan.

Return on coverage | 营销测量

It seems to be a point of discussion at the moment about whether PROs should pitch newspapers who lock their content behind a paywall? I had thinking about this and some other related issues, for instance what is the optimium size of article for PR effectiveness. Part of what got me thinking about this was [...]

Facebook, privacy and consumer behaviour | 网路消费者行为

2011 will be a great year for Facebook, but there are a number of factors ranged against them that are likely to impact in the longer term. These factors are primarily of Facebook’s own doing. These are things that Facebook are likely to known about for a fair while and either haven’t addressed or actively [...]

Links of the day | 在网上找到

Sony Global – The Founding Prospectus – I love this founding document and lament how much the company has strayed from its founding principles in many respects Information Processing: The Makers: “It’s a matter of time.” – interesting reflection on China and the West in terms of economics and business Flickr: 우리민족끼리’s Photostream – Not [...]

Jargon Watch: Purchandising | 行话 purchandising

My friend Ian Jindal who is the editor at Internet Retailing wrote an interesting article about the concept of ‘purchandising’. In many way it mirrors Alvin Toffler’s concept of ‘prosumption’ where the consumer takes a more active role in the production of a product or service (examples being using automatic teller machines (ATMs) rather than [...]

I like: Pearls Written and Directed by Malcolm Green | 记录片Pearls

Its just such a beautiful piece of film-making that got the best out of the people interviewed. One of my favourites is Mavis who has a real screen presence. Hat tip to my former colleague Nick Osborne for flagging this film up to me. The film was made on behalf of a campaign by Jewish [...]

Interesting media strategy | 媒体的经营策略

I had seen the New York Times buy celebrity key words before to drive traffic as a kind of advertising arbitrage, but it was interesting to see the News of the World operate a similar play to trawl for potential paying subcribers for its online paper. I maybe wrong here, but the whole benefit of [...]

Links of the day | 在网上找到

wanderingstan» Blog Archive » Facebook acquaintances the new TV stars – interesting that Facebook is used to present a very ‘sanitised’ view of a private public life Umair Haque | The power of value cycles Chinese Social Networks Charges Users if They Have Over 1,000 Friends – What?! : China Web 2.0 and Asia Tech [...]

Jargon Watch: lizard tails | 行话 lizard tails

The Wall Street Journal China Realtime Report blog flagged up an interesting phrase that has been put into use by the Chinese Communist Party flagship newspaper People’s Daily. People’s Daily used the phrase ‘lizard tails’ to talk about temporary workers who are used as a patsy by factory managers and civil servants when accidents occur. [...]

Mark Pesce on the risks and challenges of connectedness | 行话 mid-singular

Web pioneer Mark Pesce talks about the social impact of connectedness as Cacooning 2.0 with some great wittily told examples of the pitfalls. Interestingly, Pesce thinks that our mobile future now has so much momentum that its global adoption is unstoppable, we are now in what he calls a ‘mid-singular’ time as barring a technological [...]

Gutted that I missed this: Tron Legacy light installation on London’s Southbank | 伦敦事件 Tron Legacy light installation

Guided Collective together with techno DJ / producer Si Begg transformed Southbank with imagery and sound inspired by the new Tron Legacy film. This was apparently on behalf of client HP. I happened to discover the video by accident. HP ePrint & TRON: Legacy projection mapping – complete animation from Guided Collective on Vimeo. Begg [...]

Links of the day | 在网上找到

Matrox introduces Mac-friendly, multi-monitor adapters | MacNews – I so want one of these for my home set-up How to Optimize Your Router for VoIP and Video – PCWorld – good to note for home working EA thinks single-player games are dead (I beg to differ) – EA is wrong on this. How will younger [...]

Oprah Time: Sticks & Stones – How Digital Business Reputations Are Created Over Time and Lost in a Click by Larry Weber | 图书雷维

Sticks and Stones is a book similar in ambition to Charlene Li’s Open Leadership written by Larry Weber. (Disclosure: I used to work for the London office of Larry’s first agency over a decade ago now). Both books are designed to demystify the online world for senior management in order for them to get a [...]

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