I like: CLSA Asia-Pacific Markets Feng Shui Index 2011 | 公共关系的好主意

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Crédit Agricole-owned CLSA is one of APAC’s most famous financial services companies and is known for its research. It’s Feng Shui Index to capitalise on the start of the year of the rabbit was a great PR idea. CLSA backed this with great infographics and a report available as a download from its website in both English and Chinese.
CLSA rabbit stocks
A good honest publicity stunt or what my old governor Georga Douglas would have called ‘bread-and-butter PR’.