Cupertino, Detroit and reinvention

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I finally managed to get the opportunity to watch the Chrysler Super Bowl ad spot with Eminem.

And the first thing that sprung to mind was TBWA\Chiat\Day’s work for Apple giving hope to embattled Mac users and buying the computer maker the brand-breathing space that it needed to launch the iMac.

From my line of thinking sprang a question, so what’s Chrysler’s second act?