Social media measurement | 网络营销测量

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The IAB have tapped up some of the great and the good of the social media industry to look carefully at social media measurement, you can find the site here: IAB social site. As attendees of Will McInnesMeasurementCamp would expect there is no silver bullet, but then there never has been with a lot of marketing disciplines anyway.

Instead they have provided a collection of smart questions to shape the thinking right at the beginning of a campaign so that measurement can be baked in.