I like: Acronym | ACRNM | 产品设计

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Acronym are a European design house hailing from Germany who make technical clothes drawing influences from military ware a la Triple Aught Designs and Mystery Ranch through to cyber culture. They partner with the best people in a particular sector to make products; so their bags are made with messenger bag makers Bag Jack in a similar way to the way the likes of W-TAPS and Neighborhood operate.

Having much more of a focus on function, they always come up with an interesting take on things. In some ways, their work reminds me of the late great Massimo Osti; in terms of their experimental approach to materials choice and focus on functional performance.

S-J7 from ACRNM on Vimeo.

Exploring the Acronym site the short films that they make to my attention which gives context to some of their products.