renaissance chambara | Ged Carroll culture/design/digital/eastasia/ideas/insights/marketing/socialengineering

Odd process design

I got a package from Germany the other day, here’s a picture of it.
Mystery package
The little sparkle of colour is a DHL hologram, whilst the rest of the box is emblazoned with Deutsche Post. Surely I should be able to tell that the service is DHL by the performance rather than a brandmark technique which hints that there maybe unscrupulous counterfeit service providers out there?




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