The folly of technology co-marketing budgets
One the the things I used to hate about technology marketing is that it was so predictable with speeds, feeds, a price and with an inane marketing line that actually means nothing and doesn’t give the consumer a compelling reason to purchase the product in the first place.
Whilst it might be the post-PC era, thankfully speeds and feeds are now missing; its disappointing to see that the worst practice in technology marketing continues to live on selling mobile handsets.