Smartphones is still an immature sector with the constant evolution of interfaces and form factors proof of this. IDC has come out and made the bold claim that Microsoft will be the second largest smartphone OS by 2015 on the back of the Nokia deal. Of course this depends on Nokia managing to keep their business together and managing to funnel the bulk of its Symbian user base on to the Windows Phone platform. If Nokia does pull this off, communications will have a major part to play in terms of quelling customer dissonance and turning developers away from rival platforms.
Archived from blog posts I wrote for PR Week