I like: Air New Zealand v. Richard Simmons

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Richard Simmons is an iconic fitness instructor that you will have come across if you’ve spent any time watching American TV. I was reminded of my friend Heather Clarke who introduced me to Richard Simmons when we sat next to each other in adjacent cubicles at The Weber Group Europe, then based in Covent Garden.

It is one of a series of creative marketing videos that Air New Zealand has created over the past few years, allowing the airline to hit well above its brand weight.