Color: the visual social network

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I have been giving a little thought to Color the location aware picture sharing application that launched recently. My initial reaction was to be impressed by the kind of technologies that the development team had squeezed into it. It is almost magical. Particularly the use of light and sound to guestimate proximity reminded me of Bump Technologies authentication work. So if this iteration doesn’t work out they have the funding and the smarts to do a pivot or two.
color visual social network
What I haven’t worked yet is how it fits into people’s lives. I suspect in its current form that this may need some work as early adopters have already been hacking the location to better pair with friends rather than strangers. I don’t think that its a nail in Flickr’s coffin as it is a different social context to Flickr in terms of the type of sharing and the type of pictures.