KLM party in the sky

Sometimes serendipity or fate delivers the best social media ideas. KLM were responsible for the KLM Surprise campaign at the end of last year which had a site with an unmoderated Twitter stream.

However, through the accident of scheduling a new route to Miami and a decent bit of customer service, KLM managed to use Twitter for good this time around. They got Dutch dance music fans to sign up to a launch flight a week earlier to allow them to get to the Miami Ultra music festival and got a bucket load of goodwill and great publicity material out of it.