Apple goes on social media! And it isn’t cynical marketing

A new YouTube account has appeared under the name AppleEmployees. The one video on the account is Apple Inc.’s contribution to Dan Savage’s It Get’s Better Campaign, where Apple employees talk about their experiences as lesbian, bisexual, gay and transgendered people.

It’s simply shot and allows both the stories and emotion to shine through. Well worth the six minutes to watch it.

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