renaissance chambara | Ged Carroll culture/design/digital/eastasia/ideas/insights/marketing/socialengineering

Apple goes on social media! And it isn’t cynical marketing

A new YouTube account has appeared under the name AppleEmployees. The one video on the account is Apple Inc.’s contribution to Dan Savage’s It Get’s Better Campaign, where Apple employees talk about their experiences as lesbian, bisexual, gay and transgendered people.

It’s simply shot and allows both the stories and emotion to shine through. Well worth the six minutes to watch it.


1 Comment

[...] growing up in a largely conservative world as part of Dan Savage’s It Gets Better campaign. I posted the video on this blog yesterday evening, however overnight it seems to have been taken down. This is what you see at the [...]

Posted by renaissance chambara | Ged Carroll - YouTube takes down Apple employee ‘It gets better’ public service video on 16 April 2011 @ 2pm



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