I like: Gamification

Something that I am looking at for a couple of projects at the moment. Its often to show people this Gabe Zichermann interview rather than try and explain it myself.

Gabe does such a good job at bringing this to life. Storytelling has been over-egged in PR to date, but with gamification I think it comes much more into its own right as the ‘player’ has their own journey and picks up the story breadcrumbs that are left thoughtfully by the developer. Enjoy. Gabe writes a blog called Gamification (I guess a focus group was needed for that name (^_^)) where he comes up with some great examples.