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Charles Kim retail insights presentation at Where 2.0 conference

In business, consumer behaviour on 27 April 2011 with no comments

Really cool presentation with data points by Charles Kim

Key take outs:

• 95:5 rule. You want affluent women in your shop. They make up 5% of the US population
• You can get men to spend more if they bring a female friend or significant other
• Women shop longer, and spend more
• Men show up later at retail events