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Archive for April 2011

Links of the day | 在网上找到

Convenience store Lawson creates portable convenience store to reach earthquake stricken customers – the convenience store in Japan plays as big a part in people’s retail lives as Tesco or Sainsburys does in the UK. Retailer Lawson has managed to cram a convenience store in a small van to reach quake-stricken areas. First quarter PC [...]

Apple goes on social media! And it isn’t cynical marketing

A new YouTube account has appeared under the name AppleEmployees. The one video on the account is Apple Inc.’s contribution to Dan Savage’s It Get’s Better Campaign, where Apple employees talk about their experiences as lesbian, bisexual, gay and transgendered people. It’s simply shot and allows both the stories and emotion to shine through. Well [...]

Hong Kong Honey creating total confusion

Thanks to Mark Pinsent for flagging up this beautifully shot video about beekeeping in Hong Kong. The film was produced for Nokia to help promote the E7 business phone. The first thing I noticed was the soundtrack seemed to have at least a nod to the brooding string stab-filled music that Wong Kar Wai put [...]

Foursquare’s future or Color’s pivot

I came across this video from students at the Hong Kong Polytechnic University school of design for a notional mobile web service that they call Experience Sharing. What I found interesting from the video is the way it incorporates and builds on ideas that Foursquare only hints at. For instance grouping check-ins into journeys or [...]

Links of the day | 在网上找到

2011: The Year the Check-in Died – personally think that this is more about how you wrap the check-in rather than the check-in itself DMC World Championship blog – back once again feels weird that its not Technics. Panasonic just bled the community and then bailed on it A5: All Apple, part mystery – interesting [...]

Pretty vacant

I don’t know these people myself, but my mate Stephen has done branding work with them and rates them highly. Profile for PR / Social Media Freelancer Ascension Consulting is a highly qualified marketing consultancy with a strong pedigree in finance and technology. We are experienced in delivering board level strategic counsel and executive level [...]

I like: First Orbit film

The footage and sound of cosmonaut Yuri Gagarin’s preparation and first flight, and hearing the 50-year old recordings of his voice are something that I find amazing. Whilst monkeys and dogs had made it into space there was still a high risk of a horrible death out in the vacuum of space. Yet Gargarin stepped [...]

PR leadership

I have been thinking about the change in the PR industry and leadership aspect of maintaining teams in this fast-changing industry. A lot of the issues are commercial and structural, which means that we may want to throw our hands up and say what can we do? As Stuart Bruce of Wolfstar rightly pointed out [...]

Links of the day | 在网上找到

iPad Extreme Sleeve™ | G-Form – the material on this is impressive, but I like the sci-fi armour look of it as well n+1: Behold the Koreans – the rise of the Korean motor industry in the US Below the Fold: Social Distortion: Why PRSA and other Legacy Organizations Have Lost Their Relevance – oh [...]

Cathay Pacific’s YouTube channel: social marketing vs. ad creative – empircal data, opportunities missed, lessons learned

I came across this when I got the monthly Marco Polo club mailer from Cathay Pacific and clicked through to their YouTube channel. I watched some of their new TV spots for their business class offering. Maybe its just my European reserve but I find these ads a bit uncomfortable to watch: whilst I can [...]

KLM party in the sky

Sometimes serendipity or fate delivers the best social media ideas. KLM were responsible for the KLM Surprise campaign at the end of last year which had a site with an unmoderated Twitter stream. However, through the accident of scheduling a new route to Miami and a decent bit of customer service, KLM managed to use [...]

#AFK | 远离键盘

I have some friends acquaintances that play computer games like its the meaning of life and they introduced me to the concept of AFK where someone is away from their keyboard. In their world, its like the person has given up the will to live. It concerns me that social media may be getting the [...]

Color: the visual social network

I have been giving a little thought to Color the location aware picture sharing application that launched recently. My initial reaction was to be impressed by the kind of technologies that the development team had squeezed into it. It is almost magical. Particularly the use of light and sound to guestimate proximity reminded me of [...]

Links of the day | 在网上找到

MinimalWall | Your Desktop, simplified. – I love these wallpapers Google Tests a Search Option for Definitions – being useful Make: Online | Untouched By Human Hands – wabi sabi | 侘寂 Risks to Gartner’s smartphone forecasts | Trends in the Living Networks – Will Microsoft beat Apple, Nokia execute, and Samsung fail? I am not convinced [...]

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