Hacking retail spaces

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I was travelling back to London and stopped at Corley service, south of Birmingham on the M6 motorway. After stretching my legs and getting something to eat I checked in on Foursquare.
Hacking deals
Here is a screen shot of what I saw. The comment put on there eight days earlier shows a mentality that would have been familiar to the those involved in the hacking community and homebrew computer building back in the day.

Discover new knowledge, and then share how you did it with other people. The real question is, how many meals did Waitrose sell that cost one of the restaurants on site a sale? The key takeout for retailers is that they cannot now afford to ignore location check-ins at their own venue and nearby.