renaissance chambara | Ged Carroll culture/design/digital/eastasia/ideas/insights/marketing/socialengineering

The differences between branding in the west and in China | 品牌在中国

In branding, china on 30 May 2011 with no comments

Really interesting presentation on why marketing and advertising is different between China and the west.

14 Brand Considerations for Advertising in China

View more presentations from Dr Matt McDougall

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