First of all a confession: I am a big believer in Facebook advertising. It offers a lower cost per acquisition for building communities, has great targeting abilities IF used properly and is cheaper than Google ads. It is also easier to monetise and measure the value of work put in than focusing on the ethereal nature of likes. There were three articles on All Facebook that I thought were worth reading:
- Are Prestigious Brands Underestimating Facebook? – I am not sure that I agree with the central proposition of this article given that general purpose media tend not to work that well with luxury brands.
- REPORT: Facebook Ads Surge Despite Lag In ROI – it is interesting that Facebook is seen to be a poor channel for commerce by media buyers surveyed
- How To Use Facebook’s New Power Editor For Ads – which explains how to do use Facebook to create better targeted ads
Archived from blog posts I wrote for PR Week