Google+ project and social platforms

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Google has pulled a number of interesting projects out of the hat with its Google+ projects. Much has been been made of whether these will ‘kill Facebook’ and the general consensus is that it won’t. I think that this discussion misses a key underlying theme: these aren’t social platforms, but platforms that augment socialising – this is a subtle and key distinction to bear in mind as we try and work out how to incorporate these services into online / digital PR camapaign elements over the coming months. A more immediate problem maybe for the PR collaboration tool Huddle which faces mindshare competition from Google+ Huddle a group messaging offering.

Archived from blog posts I wrote for PR Week