The bright shining light of printed periodicals dims | 打印期刊电子化

Reading Time: < 1 minute

I was talking to a number of PRs a little while ago and found out in advance of my presentation that the few growth areas in printed periodicals were Indian newspapers and airline inflight magazines. However with Cathay Pacific’s The Club magazine appearing on the iPad it looks like the future of printed periodicals dimmed a little further.
From Cathay Pacific’s point-of-view the e-magazine has an advantage; with both static and video advertisement placement. This issue included a cringe-worthy video advert of the Langham Hotel in London.
What the magazine had failed to do was create corresponding high-quality editorial content alongside the advertisements. This balance of content versus advertising is something that affect the adoption rate of digital periodicals versus printed periodicals.