Really interesting presentation by Tyler Brûlé on the magazine industry

Tyler Brûlé talks about his success at Monocle at the LEAD Forum, at the time the publication was just over one year old, but the vision and the insights are still valuable. It was interesting that Brûlé thought that PRs had undue power and the use of the ‘void’ in their editorial stance so that their silence speaks volumes.

This partly explains the global acceptability of the magazine.

Thanks to Cecily Liu for highlighting this presentation to me.