I like: adidas Japan’s adizero vs. miniskirt campaign
In a pleasant break from videos featuring David Beckham or Katy Perry; adidas came up with a creative, edgy and politically incorrect way of highlighting the shoe performance in its adizero range.
Now if adidas could let the creatives and marketing team who signed off this on the abominable ‘all in’ brand campaign Nike may have something to worry about, as adidas as a brand would finally start to stand for something and have a bit more edge.
More details about the campaign on the Japanese microsite designed to promote the video and facilitate sharing via Mixi, Twitter or the great satan of social.