renaissance chambara | Ged Carroll culture/design/digital/eastasia/ideas/insights/marketing/socialengineering

Ogilvy on branded top-level domains

In branding, online on 17 August 2011 with no comments

Ogilvy have put together a nice backgrounder on branded top-level domains for websites. Of course you need to bear in mind that they would ideally like to set these up for clients so maybe more bullish on them than the opportunity would seem to indicate.

From .com to .brand  

View more documents from Ogilvy & Mather Worldwide

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