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Archive for August 2011

Ogilvy on branded top-level domains

Ogilvy have put together a nice backgrounder on branded top-level domains for websites. Of course you need to bear in mind that they would ideally like to set these up for clients so maybe more bullish on them than the opportunity would seem to indicate. From .com to .brand   View more documents from Ogilvy [...]

Links of the day | 在网上找到

Top 50 online retailers in the UK (Digital Knowledge Centre – Digital Intelligence) – interesting how many brands I wouldn’t touch at all in here Nearly half of all German web users access online games (Digital Knowledge Centre – Digital Intelligence) Court Denies Louboutin Preliminary Injunction: Holds Fashion Blind to Single Color Marks : Fashion [...]

I like: adidas Japan’s adizero vs. miniskirt campaign

In a pleasant break from videos featuring David Beckham or Katy Perry; adidas came up with a creative, edgy and politically incorrect way of highlighting the shoe performance in its adizero range. Now if adidas could let the creatives and marketing team who signed off this on the abominable ‘all in’ brand campaign  Nike may [...]

I like: Burson Marsteller Asia Pacific #infographics

Burson Marsteller have published a handy PDF of infographics giving the state of the internet in the APAC region country-by-country. It’s a useful reference that I am sure will get sampled and name-checked in presentations moving forwards. BM Asia-Pacific Social Media Infographics Booklet_Aug2011

Links of the day | 在网上找到

How to Delete an Account from Any Website | PCMag.com Analyst Says World Is Witnessing Financial WWIII Marketing, PPTV moves beyond China | Market-interactive.com – I know Chinese people who’ve already used it in the UK to watch CCTV’s new year show. The P2P architecture is similar to Joost and makes sense in China due [...]

The power of the mass media

I don’t often post about politics here unless it collides with the internet, but wanted to post about the Irish presidential race. The role of president is largely one of a figurehead, but in the current economic climate of social discord and economic carnage a figurehead that people could believe in would come in handy. [...]

What we’ve lost with Moo.com business cards

Back in the early-1990s I dj’ed a little bit at Liverpool venue the Baa Bar and whilst sorting through my Rolodex frames found the card of the then manager (now chief executive of Baa Bar plc). It reminded me of the beauty that well designed and printed cards can bring. The card has a fade [...]

Oh, the irony of it

Surely if you are going to send out email marketing campaigns on spec you shouldn’t have ‘Relevant email campaigns‘ as a header?

Digital Britain

YouTube is currently the nearest thing that there is to a global video platform and is particularly useful for comparison of broadband performance. This is what my internet connection in the East End of London looks like compared to the London average, you can also see how the UK performs compared to the rest of [...]

Links of the day | 在网上找到

Young consumers go digital in China: News from Warc.com South Korea to abandon “real name” internet policy – Boing Boing How to put your logo in a QR code – Hack a Day Riots and books: Remember when books were worthy of burning? | The Economist Measuring the value of search – McKinsey Quarterly – [...]

Greater Manchester Police vs. UK riots

Greater Manchester Police have a reputation for doing pioneering work in UK public sector social media, notably the 24-hour marathon of tweets that showed all the events that they got call out to. Now they are publishing the names, date of birth and addresses of everyone that they successfully prosecute for their involvement in the [...]

UK riots

Over the past week or so I’ve had questions about this from my friends throughout the world and have tried to answer some of their questions as best as I can here. In reality, lots will be spent by government bodies, think tanks and other social policy research organisations trying to unpick all this for [...]

Artifacts and the permanence of history | 物理的东西和历史

When the US raised its debt ceiling and got its rating reduced from AAA by one of the ratings agencies I thought about screen-shooting the news on the web to signify the decline of the western world, but it seemed to be more powerful taking a picture of the stake of print newspapers that come [...]

Links of the day | 在网上找到

10 Things You Might Not Know About The Chinese Luxury Market « Jing Daily – interesting results but no transparency on methodology / accuracy 3 Great AdWords Tools You’ve Probably Never Heard Of! | Search Engine Journal Hotmail and Gmail Appeal to Younger Demographic in Canada Social Media Tools Map | Socialnomics Up-to-Date Google Algorithm [...]

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