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Interesting comparison between China offline and online lives | 中国网上消费行为

In china, consumer behaviour, online on 13 September 2011 with no comments

Branding and trends agency Chinayouthology have put together an interesting presentation on how young Chinese people are using social media and how their online lives differ from their offline lives. I used to describe online as augmenting offline lives in the west. In China, it seems to do so much more, providing a coping mechanism in a time of complexity and change.

Chinese youth and digital youth culture v2

View more presentations from Lisa Li

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