Chris Bangle a former design director of BMW Group on new ways of designing | Chris Bangle 产品设计

Sense Worldwide hosted a Creative Morning in London with a talk by Chris Bangle, formerly of BMW who now runs his own firm.  Chris is now interested in empowerment, specifically letting design happen without designers.

  • A curve isn’t only about mathematics, but also about a person’s set of correctness
  • Artisans as co-creators with architects rather than just an executor
  • Split between design for industry and design for people – Eric Gill
  • Designers see the world in three segments: big spenders, medium spenders and people who spend as little as possible


The presentation is on Vimeo so some people may not be able to see it.