Matt Mason the challenges and opportunities of digital sharing | 知识产权挑战

Matt talks about how youth culture and digital sharing is changing business models.

‘Pirates’ are also a source of innovation

  • 3D printing is likely to expand piracy much further as they will be available to consumers and internet enabled in a decade’s time
  • Fighting consumers doesn’t work, though the entertainment industry continues to spend money lobbying western governments and trying to put kids in jail
  • Swedish pirate party is now the third largest political party in the country by membership
  • Dichotomy of pirate radio: in London Metropolitan Police try to close the stations down but also advertise on them. Pirate stations act as ‘idea and talent incubator’ in mainstream media
  • Entrepreneurs go for a gap in the market, pirates go for gaps outside the markets
  • America industrialised by ignoring European intellectual property rights
  • Hollywood was formed by film-makers who didn’t want to pay royalties to Emerson
  • Effective pirates add value in some way and become part of the new order
  • Remixing adds value, it gives new purpose to products that companies wouldn’t have otherwise realised – co-creation
  • Fashion trends are essentially piracy; then the market becomes saturated with copies people want something different and the trends move on
  • Convenience is a key competitive advantage over ‘piracy’ for instance iTunes
  • You can beat piracy through a superior experience – Wolverine pirate rips drove a hunger to see the film at the cinema. People who pirate a lot of stuff, buy more

Video is on Vimeo, so depending where you are you may not be able to see it.